Destiny One, and Like This

BOTTOM LINE

I assume the trailer stays because it’s language is far less committed than the tweet.Microsoft’s marketing deparatment fired off a tweet and a new video clip in order to drum up some more love for the Xbox One. Now, I don’t mean to proverbially rain on Microsoft’s “Xbox One is DA BEST” parade here, but there are really only two genuine exclusives in the trailer and mistaken tweet. Perhaps the Xbox Oneis the best place to playCall of Duty; it is not, however, the only place. Here’s a screenshot of the exclusivity tweet, care ofKotaku.

THE CONCLUSION

Using words like “exclusive,” though, means that consumers only have one choice if they want to get the stuff featured in the marketing material. Which, to be frank, is dishonest. I totally recognize that these tweets and trailers are designed to convince consumers to buy the Xbox One. The tweet has since been deleted, but the trailer still stands.

They should find a way to do it without misinforming consumers.Sunset Overdrive, of course, andHalo 2: Anniversary. Microsoft pays a staff of people, both internal and external, to market its wares.

Every other game can be played on other platforms, old and new. Both pieces of advertising center around the platform holding the best exclusives of the year. The problem These exclusives mostly aren’t exclusive at all. There’s a big difference there. If you want to learn more about this post, just leave a comment.

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